Today it's a necessity and almost everyone has heard the term used somewhere throughout their marketing efforts, but what is SEO and how do I do it exactly? As an organization it is important to be found online, this can be achieved through many different platforms or even your own website. SEO applies to many online channels and is an acronym for "Search Engine Optimization".

It is the practice of developing part or the entirety of your online content, in ways that improves your brand(s) rank and position throughout Google's search engine results and other media platforms. It's the process of creating highly detailed and valuable information to your online visitors by leveraging content, structure and schema markup in ways that target search terms and ideas. Search Engine Optimization puts a primary focus on generating "organic" or non-paid traffic to a domain or online channel.

Digital Marketing Strategies - Search Engine Optimization

Today's online world effective digital marketing is essential to success. No matter the industry or the company size, digital marketing is one of the best ways to grow your business. Add in organic traffic and your well on your way to some truly rapid growth. With so many options and channels in today's online environment, selecting the right marketing strategies can play a critical role. Which marketing strategies will work best for your market or customer base? How do you find online marketing strategies that will work for your business?

When we talk about marketing strategies, we want you to look at SEO as a requirement for developing long-term success online. While big budgets and large ad spend campaigns can certainly keep the wheels turning the return for your dollars are significantly greater with a solid SEO strategy. Search Engine Optimization has the benefit of being able to target your customers no matter where they may be throughout your marketing funnels building confidence in your brand. Proper SEO will continue working for you 24 hours a day, everyday. The primary reason for this is because we as consumers crave knowledge, and search for the right fit for our specific needs or curiosities, our innate desire to make the "right" decisions, search engines provide us a way to research & review before we make that decision and is ultimately what makes SEO strategies so incredibly important.

The vast majority of consumers, 80 percent of them research online before making a product or service purchase, where and how your operation positions itself can provide fast growth and with sound SEO practices as a leg of your digital marketing strategy, that could mean huge gains for your business.

It's a process which incorporates a wide variety of factors but is an essential skill for online brands to leverage in order to outperform their competitors. Using best practices, a solid content strategy, coupled with complete web page mark-up and through effective SEO we are able to more clearly define your brand digitally, which helps more people encounter and engage with you online.

Organic traffic is non-paid traffic and well ranked pages enjoy the mountainous volumes of online visitors in which to begin building their relationships. If you currently have a website, the time is now to begin developing your SEO strategy and get it added to your existing marketing plans.

Through the years and evolution of the web many SEO tricks have been tried and a few, for a while, were very successful but it was all short term. As times progressed search algorithms grew taking in a wide range of page ranking factors. As they evolved, and eventually adopted AI, shady SEO practices quickly got weeded out. Currently there is no real need to try and fake out Google when optimizing your content.

Sound SEO practices will continually produce higher positioning or "Rank" in search results

Search Engine optimization is the process of optimizing and online account or domain to be more effectively found when users enter specific key words or "key terms". The concept behind SEO is to leverage your content and authority to present a complete profile in which search algorithms can better provide results to users looking for quick answers to their queries. The more keywords a domain can rank for - the higher up in search engine result pages (SERP) the more potential online visitors can be exposed to your brand(s), products or services.

Result-driven SEO takes experience and knowing how to configure all of the data points, the knowledge of what data-points you can leverage the most and provide a laser focus on one thing and that is higher rankings, increased traffic and if your funnels work as they should, higher conversions.

Since online marketers have had to compete with search algorithms search engine optimization has been on the forefront of most businesses marketing campaigns. Producing great original content combined with the ability to develop an online architecture that covers the wide array of SEO ranking factors continues to be the marketing strategy that offers the most in return.