Content Marketing Services | Create Engagement for Your Brand

Content Marketing Services | Create Engagement for Your Brand

Content marketing is the leading digital marketing strategy with the best ROI and it is leveraged by every big brand you see online. Use it correctly and amass a huge followings and potential new customers.

Effective content marketing focuses on reaching, engaging and connecting with users online through well developed content, this often includes multimedia such as podcasts or videos, infographics, blog or topic specific articles and plenty more. This content is aimed to provide value that the users can take away. This content is performs best when it’s not “sales oriented” but informative and of value. Produce the right type of content and a business can build awareness, grow confidence and improve conversion by focusing on one online marketing strategy, pretty cool huh?

For an example, your company creates wellness products that focuses on health and well being, you could write a variety of articles about what a beginner user would need to know. Be complete and provide as much information about the quality, ingredients selection, any applicable testing or verification that goes into ensuring the effectiveness and real-world proven results to help instill the confidence a visitor needs to decide to make that product purchase from your company.

With each individual piece of content you would target top-searched specific keywords for your product or service.

The great part is you can decide what format to choose for your online content, however it is critical that it’s on-topic, relevant and beneficial to your intended audience. Creating original, high-quality content that invokes users to share or link to your content all adds up to developing an authoritative domain online.

What is the primary goal of content marketing?

Content marketing used as a digital media strategy is to provide valuable information to your target audience and online users. This when combined with a complete funnel generates increased traffic and improved conversions online. Content marketing similar to SEO optimization are ways to improve your online visibility within search results and build confidence among your online visitors.

Content marketing has the ability to connect your brand(s) with audiences throughout the buying funnel, increase website conversion rates it is a tried and proven method for businesses to build their online marketing campaigns on. In addition, on average content marketing has the ability of reducing costs of advertising by over 60 percent compared to stand alone PPC campaign costs.

What types of Content Marketing is Best?

There are many types of content marketing and the best choice is likely a combination of 2 or more for your marketing plan. Different kinds of content marketing perform better with certain products or services. Also they differ with how they perform across the many online channels businesses use to market their brand. Selecting the right type of content for the right channel often can make all of the difference. Some of the most popular content marketing includes: blogging, podcasting, infographics, email, visual content, Ebooks, lead magnets, white papers, SlideShare presentations, quizzes or online tools, checklists, courses, webinars, slide decks, free apps as well as the ever popular social media post.

Whoa, that’s a lot of marketing content right? Where do we begin? Well like all things we need to define where you want to find your customers, often the online channel of choice can help us decide which content marketing type to leverage across which channel. Take Instagram for example an infographic, video, visual content and quizzes perform very well. Offering an online course can also do well but if we were to leverage one or more of the previous content marketing types that helped feed our online course, chances are the overall marketing plan would perform much better than simply the course offered on its own.

All Content Marketing Services are Not Created Equal

Find an content marketing agency that wants to better understand your brand, your goals and your ideas. A simple search will provide you with hundreds if not thousands of content marketers ready and waiting at your disposal. Our advice is to vet a few of them and get a feel for how they talk about your brand. Having great content helps, but having the experience to use it effectively can make or break your online campaigns. It’s the whole picture we need to paint and we want to do it correctly to not only get the best performance from our content but also get as much ROI back from our marketing dollars, More returns is more gains and both parties can be happy moving forward.

Content marketing sound like a good fit for your online strategy?

Partner with us and our full-service digital marketing team can help build your audiences and increase revenue. Contact us and begin building a customized strategy for your market or industry.

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