FAQ'S: Let's Simplify Online Marketing
Running a business is not always an easy feat to accomplish. It can get complicated and leave business owners confused, especially when it comes to online performance. We've put together a list of frequently asked questions that we will continue to update that addresses some of the more common questions we get when it comes to online development and marketing optimization.
Website SEO Audit Service
Our competitor research audit provides an in-depth look at your top competitors. Allowing you to get an overview of their online digital marketing strategies. It is a detailed analysis that we can then use use to provide suggestions for ways to improve your website(s). We can provide you with a lot of information such as their content, structure, paid advertising as well as powerful backlinks you can use to boost your own brand(s).
By examining the pages and content on your website we’ll be able to provide you with effective ways to better optimize and in most cases create new content that will help you to better position your brand online. Your website should contain original, clean, engaging, easy to navigate and provide value to your online visitors. We can suggest the need to remove or add new content to your site as well as compare your website to your markets top performers. Removing content that is negatively impacting your brands can help you accelerate your online growth.
Today’s algorithms include website speed as ranking factors, if your website or framework is not setup properly to deliver your content at optimal speeds, you may be penalized in your sites ranking. Ideally we want all of our pages to connect and render in 3 seconds or less. It’s important to publish images & video that are designed with smaller file sizes for the web. Third party applications such as a content delivery networks and page/browser caching to help boost page load times. This ensures that even low signal mobile devices can still efficiently view and engage with your content. Our Site Speed audit can better help you understand your digital environments and suggest adjustments that can help you improve your website performance and search engine ranking.
A technical website audit is designed to show you a variety of different programming and technical issues that you may have on your domain(s). Improper configuration and un-optimized code could very well be the reason behind a website’s poor online performance. If you sell products online and wish to be found in many shopping channel feeds that it is important to ensure your products have complete markups and can easily be captured in your product feeds and marketing channels. We recommend all of our clients to have proper redirects configured, schema is implemented correctly and your structured data is marked up to industry standards.
Architectural audits for websites provides and deep-dive analysis of the structure and content of you website. The structure plays a crucial role in the ability of your users finding your information and will greatly improve user experience. The architecture audit provides best layout recommendations for your brands market. This includes menus, internal linking, more efficiently organized content from the top down. We can identify gaps and highlight opportunities you can implement into your digital marketing strategy.
A website experience audit takes an overall analysis for the feel and usability of your website. Items such as navigation and page layouts must be configured across multiple devices to ensure every user can access your content with ease. We all love an easy and enjoyable experience when going through our day-to-day routines, the online world is no different. User experience is a combined analysis of your website which can highlight pain points and suggest ways to better improve your visitors time while on-site. We’ll look at a number of factors including, content, navigation and bounce rates. These can pinpoint pages that are having the most success and also provide steps you can take to either create or improve other pages. Lower bounce rates are a good sign of a better user experience and a more dialed-in online marketing strategy. The longer you can get your visitors to engage with your brand, the lower the bounce rate and the better the performance will be.
A website SEO Audit gives you a competitive advantage by deep diving into your website(s) architecture, mark-up, schema, structured data, inbound links and speed tests to find opportunities for improvement. Highlighting what it is top market performers are doing and ways that you can improve your online traffic and conversions. We’ll develop SEO strategies that are appropriate and on brand that help you reach the audiences your looking for. Improve your website with better results and higher positions in voice and search rankings.
A complete analysis of the videos & images across your domains, how they are marked-up and titled. Images and video are the primary methods brands use to attract, engage and learn about new brands, events, information, products or services. Ensuring your images and on-page video content is correctly marked up allows the search engines to better crawl and disperse your content. For search engine crawlers it is important that all of your on-page images and videos have proper markup and can be discovered easily. Target keywords should be included in your marketing plan and images and video are certainly part of that.
Our On-Page SEO audit can provide a detailed review of your online domain(s) and also provide appropriate recommendations how to best improve your existing content, internal linking, mark-up and provide opportunities for implementing new content. This can help your overall goal of ranking higher in search engines. We’ll provide you with your industries top competitive keywords as well as additional keywords that you could add to your online marketing strategy. Having solid in-bound links and a comprehensive internal linking strategy, canonicals optimizing a clean URL structure and highlights potential missing fields that can help your website rank higher.
Off-Page optimization audits provide a clear look at your inbound links to your domain(s). Your off-page factors contribute in a major way to your websites overall ranking and focus should be given to ensure your meeting the mark of top competitors. One of the foundations of building an authoritative website is to be able to acquire the necessary links that defines your brand as an industry expert and a trusted source for information and service. Looking at your website as well as your competitors site we can use to suggest opportunities you can go after to help boost your brands exposure and attract more visitors online.