Building Organic Growth Online

What is organic marketing?

When we talk about marketing often times the term "organic marketing" comes up. This is the process of creating and authoritative online environment in which you visitors can quickly access the information they are looking for. In business this is often achieved through blogs but your entire digital profile can generate and serve organic traffic to your web spaces.

Organic content revolves around providing enough information on a topic that users can take away valuable insights to markets, products or services. In order for organic marketing to be successful a variety of accompanying media should be used to convey each message. When you perform a google search you will get a list of qualifying websites, these sites offered in the search results have created online web spaces that reinforce authoritative and expert insights to the relevant topics being searched.

A quick click through some of the top results and you will see a lot of information all with different sounds and flavors but each presenting the subject matter in the best way they know how. Providing clear and concise, easy to follow and process. This is the foundation of all "organic marketing", becoming an industry expert and conveying that information for your visitors in a way that is not only easy to follow and understand but easy to locate and navigate as well.

Creating organic growth can be daunting but it doesn't have to be difficult. Typically content is categorized into two buckets. 1 is evergreen content which is ideal for long-term results and the most easily curatable content that online brands can focus on. This method builds content around an industry or product and helps to convey as much information as needed to build an online environment that can be viewed as an "authority" and can be trusted. Organic content should be carefully planned out and organized in a way that not only clearly disperses information but can also be easy to find and navigate through. There is nothing more frustrating online then trying to find information only to be discouraged with too much information, poor formatting or faults in navigation and device compatibility. Developing websites for the last 20 years has allowed us to quickly identify weak points in online brands marketing campaigns.

The second bucket would be current of viral content. This type of approach is often the most difficult to produce since it almost happens in real-time depending on a variety of factors such as events, trends, fads and disruptions in markets or industries. Often viral content starts on social with a video, event or market shift and companies that can quickly identify and produce content that not only takes advantage of these situations but are also able to put the right spin on it to shift a little of the focus to a product or brand can quickly find themselves with large amounts of engagement, traffic and conversions.

Selecting the right organic growth strategy

Choosing the right path to begin developing you brand can be a bit confusing and to be honest we typically see it done as mesh of a variety of strategies. Creating informational content around a topic or idea with a medley of media and content. Typically the most successful strategies we have seen and used are long-form evergreen content accompanied with a well planned customer journey that educates, nurtures and re-confirms authority BEFORE asking for the sale.

Organic content is just that, long-lasting evergreen content that provides easily digestible useful information to visitors who are very much in the "research" phase of decision making. Rushing into a sale ask is a key conversion killer and will most likely cause more damage than good in your overall marketing strategy. We recommend to be authentic, transparent and helpful in all of our marketing efforts. When you build trust with your visitors it makes the rest of the process that much more successful.

Building Organic Growth Online