Author: Craig Aubry

Building website authority for ecommerce and content websites

Building Website Authority: SEO Strategies for Ecommerce and Content Sites

Building Website Authority: SEO Strategies for Ecommerce and Content Sites When it comes to search engine optimization (SEO), it’s important to differentiate your approach between ecommerce pages and supportive authority content. While both types of content can benefit from SEO techniques, there are some key differences to consider. There are many ways to optimize an…

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Leveraging video for search engine optimization

Leveraging Video for Improved Search Performance and User Engagement | SEO

Leveraging Video for Improved Search Performance and User Engagement | SEO YouTube and videos can be powerful tools for improving user engagement, content relevancy, and SEO. Videos are a highly engaging form of content that can capture users’ attention and communicate complex ideas in a way that text alone cannot. Here are some ways to…

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Improving Navigation and User Experience

Navigation and User Experience | SEO

Navigation and User Experience | SEO Navigation and user experience are critical factors that can impact a website’s search engine ranking and overall success. A well-designed navigation system and positive user experience can increase user engagement, improve brand perception, and ultimately drive business growth. Navigation plays a crucial role in how users interact with a…

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International SEO | Optimizing for Search

International SEO Optimization

International Search Engine Optimization (SEO) As businesses expand their reach to new countries and regions, international SEO optimization becomes essential to ensure that their online presence is visible to local audiences. International SEO optimization involves several nuances that businesses need to consider when targeting audiences in different countries and regions. In this article, we’ll discuss…

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Optimizing Websites for Local Search

Optimizing Websites for Local Search

Optimizing Websites for Local Search | Maps Local search engine optimization (SEO) is crucial for businesses that want to attract customers from their local area. When people search for businesses on search engines or maps, they typically use location-based queries such as “best restaurants near me” or “plumber in [city name].” Here are some SEO…

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The importance of internal linking and SEO | Content strategy Structure Optimization

The Importance of Internal Linking | Search Optimization with Structure

The Importance of Internal Linking | Search Optimization with Structure Internal linking is a crucial aspect of search engine optimization (SEO) that is all to often overlooked. Many online business leave visits and conversions on the table by inadvertently glancing over this basic foundational SEO strategy. It involves linking pages within your own website, creating…

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Optimizing Google Business Listing for Local Search

Optimizing a Google Business Listing for Search

Optimizing a Google Business Listing for Search Google Business Profile is an essential tool for businesses that want to maximize their online presence and attract more customers. With a well-optimized Google Business Profile, businesses can improve their visibility and increase their chances of ranking higher in local search results. Any business that wants to attract…

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