As an organization it is important to be found online, this can be achieved through many different platforms or even your own website. SEO applies to many online channels and is an acronym for “Search Engine Optimization”.
It is the practice of developing part or the entirety of your online content, in ways that improves your brand(s) rank and position throughout Google’s search engine results and other media platforms. It’s the process of creating highly detailed and valuable information to your online visitors by leveraging content, structure and schema markup in ways that target search terms and ideas. Search Engine Optimization puts a primary focus on generating “organic” or non-paid traffic to a domain or online channel.