What is email marketing?


Category: Digital Marketing Strategies

One element of a successful marketing strategy is email marketing. It involves the use of emails educate, inform, nurture and ultimately convert online visitors into customers or clients. Often they are setup to inform subscribers about company news, limited time product offers, important updates, support, feedback and more. When email marketing is done effectively it is a powerful communication tool that can help build relationships, provoke engagement and welcome potential customers while increasing your sales efforts.


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