What is conversion rate of an e-commerce store?


Category: Key Performance Indicators | KPI's

In an e-commerce setting conversion rate tracking and optimization is critical to continued growth and online success. It is a metric that measures the performance of actionable engagements online. This can include a wide variety of available marketing methods online such as coupon use, subscription sign-ups, inquiries into a business or an online sale of goods or services. Conversion rate is one of the key indicators of success for any online store.


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