What is conversion rate of an e-commerce store?

Category: Key Performance Indicators | KPI's

In an e-commerce setting conversion rate tracking and optimization is critical to continued growth and online success. It is a metric that measures the performance of actionable engagements online. This can include a wide variety of available marketing methods online such as coupon use, subscription sign-ups, inquiries into a business or an online sale of goods or services. Conversion rate is one of the key indicators of success for any online store.