What is content marketing?

Category: Digital Marketing Strategies

Content marketing is the process of curating digital assets and information in a way that, engages, informs, nurtures or converts online, this often includes multimedia such as podcasts or videos, infographics, blog or topic specific articles and plenty more. This content is aimed to provide value that the users can take away and is typically very specific in nature. The style of content that tends to perform best is when it’s not “sales oriented” but informative and of unique value.