What is return on investment?

Return on investment or (ROI) is a measurement that reflects the profits generated by a specific marketing action. The return on investment as expressed by the term shows how much we get back from an investment – whether it was profitable or not.

What is annual repurchase rate?

A marketing metric that often gets overlooked by new online businesses is the annual repurchase rate. It measures the percentage of customers who place additional orders within a pre-defined time period. Accurately tracking of the annual repurchase rate is a key indicator of how well a product or service is aligned with the market demand.…

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What is customer retention rate?

Customer retention rate is the effectiveness an online has to keep existing customers returning for additional purchases. True growth is never about a one-time sale, online success is possible when an organization has the ability to drive growth by focusing on building and fostering authentic relationships by effectively creating habit-forming experiences.

What is cart abandonment rate?

Cart abandonment is a key metric that measure how well an ecommerce or online merchant can get visitors to a post-purchase position. It measures how often items are placed into a cart and the user leaves without completing the transaction. If an online store experiences high cart abandonment rates then ultimately profits will suffer and…

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What is average order value?

Average order value or “AOV” is an ecommerce metric that measures the average total of all orders placed online, typically through a cart, over a pre-defined period of time. AOV is arguably one of the most important metrics to monitor and track for ecommerce stores.

What is the customer retention rate?

The customer retention rate is the ability to define how loyal a customer base is to a product, brand or service. A key indicator for performance and also how well individual products sell online. Often associated with ecommerce stores but customer Retention can apply to many different transactional scenarios.

What is customer lifetime value?

Commonly known as LTV, customer lifetime value is a metric that best describes the value associated with online visitors to a sales channel. LTV is based on customers buying habits over a pre-defined period of time. Customer lifetime value is a key indicator of overall customer satisfaction.

What is a Marketing Funnel?

Maybe you’ve heard the term before, often referred to as marketing funnels, this is primarily a term used to define a set course of desired actions for your online visitors. Marketing funnels tend to overlap with customer journey’s and provide actionable events throughout the online users experience with a brand. These can vary in objective,…

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