Archives: FAQs

  • What is return on investment?

    Return on investment or (ROI) is a measurement that reflects the profits generated by a specific marketing action. The return on investment as expressed by the term shows how much we get back from an investment – whether it was profitable or not.

  • What is annual repurchase rate?

    A marketing metric that often gets overlooked by new online businesses is the annual repurchase rate. It measures the percentage of customers who place additional orders within a pre-defined time period. Accurately tracking of the annual repurchase rate is a key indicator of how well a product or service is aligned with the market demand. […]

  • What is customer retention rate?

    Customer retention rate is the effectiveness an online has to keep existing customers returning for additional purchases. True growth is never about a one-time sale, online success is possible when an organization has the ability to drive growth by focusing on building and fostering authentic relationships by effectively creating habit-forming experiences.

  • What is cart abandonment rate?

    Cart abandonment is a key metric that measure how well an ecommerce or online merchant can get visitors to a post-purchase position. It measures how often items are placed into a cart and the user leaves without completing the transaction. If an online store experiences high cart abandonment rates then ultimately profits will suffer and […]

  • What is average order value?

    Average order value or “AOV” is an ecommerce metric that measures the average total of all orders placed online, typically through a cart, over a pre-defined period of time. AOV is arguably one of the most important metrics to monitor and track for ecommerce stores.

  • What is the customer retention rate?

    The customer retention rate is the ability to define how loyal a customer base is to a product, brand or service. A key indicator for performance and also how well individual products sell online. Often associated with ecommerce stores but customer Retention can apply to many different transactional scenarios.

  • What is customer lifetime value?

    Commonly known as LTV, customer lifetime value is a metric that best describes the value associated with online visitors to a sales channel. LTV is based on customers buying habits over a pre-defined period of time. Customer lifetime value is a key indicator of overall customer satisfaction.

  • What is conversion rate of an e-commerce store?

    In an e-commerce setting conversion rate tracking and optimization is critical to continued growth and online success. It is a metric that measures the performance of actionable engagements online. This can include a wide variety of available marketing methods online such as coupon use, subscription sign-ups, inquiries into a business or an online sale of […]

  • What is number of orders?

    The total amount of orders that are placed online typically through an ecommerce store or merchant.

  • What is a Marketing Funnel?

    Maybe you’ve heard the term before, often referred to as marketing funnels, this is primarily a term used to define a set course of desired actions for your online visitors. Marketing funnels tend to overlap with customer journey’s and provide actionable events throughout the online users experience with a brand. These can vary in objective, […]

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