Quick-Turn Email Marketing Design Services | Attract, Engage and Convert
Email Marketing Design Services, Improve your engagement with your current email lists with well developed email marketing campaign
Email marketing just may be one of the longest running forms of digital marketing but at least for now, it still remains one of the most effective online strategies to facilitate growth. Simple times we had back in the day, where print mailers and email held the spotlight. In today’s digital sphere, there a plenty of methods for marketing that can be utilized by brand(s).
Communication methods such as such as live chat, social media, podcasts, webinars and many more can be used to grow brand awareness, build authority and improve conversions. It’s not necessary to do them all but what you do choose to develop make sure to have a solid plan, implement that plan, ensure it has performance trackability and stay consistent. With a user base of over 4,000,000,000, email has engrained itself at least for today the pinnacle of marketing channels.
We recommend that email be used within all brand(s) marketing mix for many reasons with stability being probably the most weighted factor behind our recommendation.
How email marketing is still the dominate marketing strategy
Certainly with big-tech giants such as Google, Instagram, Facebook (Meta), Twitter, etc. getting much of the hype, one of them should reign supreme, right? Wrong, even though these channels provide a lot of opportunity, for now at least, people simply tend to use email more than these platforms. So for the time being developing a rock-solid, result-driven email marketing campaign is highly recommended to help facilitate a brands growth and prosperity.
Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.
Why does email marketing rank higher than social? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies? Despite the rapid- rise of social media, today people use email more than any other platforms. Take a look for yourself, the data shows, year-after-year, that year-after-year, consumers are happy and comfortable with email.
One of the biggest reasons we suggest developing an email marketing plan and is more important now than ever before is to provide stability. With well-kept, up-to-date email lists a brand can provide some cushion in today’s turbulent times, with constant algorithm changes and a very much fluid digital world, you will not have to be as concerned with sudden changes tanking your outreach.
The online marketplace today, is a place where users wield a lot of power. They hold the keys simply because they have the ability to research themselves and ultimately the choice to read or ignore your brands marketing communications whether they may be informational or promotionally driven.
Email marketing, what is it?
Email marketing is the ability to send messaging to people online in mass. Most commonly tied leveraged to generate sales or leads and often contains promotional advertising.
It is important to always remember that you are a guest in their mailbox, and their mailboxes fill up quickly. The best methods provide value, relief or even a benefit to the user by being there. People do not enjoy being “sold-to” so developing the right style of campaign plays as much of a role as the campaign as a whole and will in-turn provide increased clicks, engagements and conversions. The fact may be that you feel your company email is important, to most readers its just another one of millions and certainly not in a good way.
Email Marketing Ethics
Ensuring proper email marketing etiquette is important for businesses communication and if implemented well, goes a long way to boost performance, lower unsubscribes and avoid the junk folder. Having the opportunity to reach someone’s inbox is similar to going over to a friends house for the game. If they ask you to take off your shoes before coming in, you respectfully oblige. Email involves a similar approach and respect for one another’s “space”, utilizing best-practices, providing enough information and providing essential functionalities will set you on a path of success in many of your endeavors.