Facebook Ads to Get Leads
Facebook Ads to Get Leads
Facebook is no longer for personal use and that means Facebook is good for your business.
Tap into the 1.6 Billion monthly active users on Facebook to grow your business.
It's become quite a powerful platform that any business owner can take advantage of in order to grow and advertise your products or services.
Facebook has over 1.6 Billion active monthly users, and a majority of these users are logging in multiple time a day. Meaning if used correctly can become an indispensable strategy for your businesses marketing objectives.
However, It's going to cost you. Fortunately if you setup your campaigns correctly you can generate Facebook leads for less than $1.00 per lead.
For most businesses, Facebook has historically been placed on the back-burner for a multitude of reasons. Maybe unfamiliarity with the platform, not knowing what or how to post or any number of reasons to otherwise try other channels of marketing.
The majority of business posts I have come across on Facebook result in little to no engagement, which in social media is the primary objective. Marketers look at Facebook like every other "campaign" and unfortunately that mentality just doesn't hold any water.
So what is the best way to utilize Facebook to your businesses advantage, and How can it work for your particular case?
We've been saying it for years "Content is King" and this fact still rings true, especially with Social Media. If you don't have the right content, it does not matter how many ad dollars you throw into the barrel, it just doesn't work.
So before any type of marketing begins you need to create your plan of the basic who, what and why people should be interested in your product or service.
Step 1: Define who your customers are and what they need
Most likely you have this already figured out but in case you don't you need to know your audience. This will enable you to craft a better performing campaign that will more quickly meet your objectives.
Step 2: Create your content
Typically the best converting leads involve giving away something of value away for free. Most commonly how-to, white papers, webinars or in this case steps for creating a successful Facebook Lead Campaign. Always include some sort of form to further connect with your more interested readers.
*This will allow you to follow-up more quickly with the more eager customers.
Step 3: Craft your Ads
Your blog/website content is ready to go, now we need to create your campaign content. This process will take some time so get ready to write A LOT.
**Keeping in mind Facebook Ads limits your use of characters a bit more than other social media platforms
Things you will need to come up with:
- Above Image Text (30 Characters or Less)
- Ad Image
- Headline (25 Characters or Less)
- Description (90 Characters or Less)
You're going to want to write quite a few variations of this content and choose only the best ones. It's best to have other people also pick out their favorites to more quickly pick out the best variations.
Step 4: Review and Optimize
You should give your ads some time to run, Optimally a week or more to get a better understanding of the effectiveness of your campaign.
With social media, all days and times are not created equal. So letting your ads run longer to get a better picture.
Go through each ad set and turn off the campaigns that are costing you the most per click.
Marketing on Facebook can be a very effective tool if used correctly. If you would like to learn more about how we can help get your business more business using Facebook contact us below.